The shipping cost for a case of bananas or apples is predictable, but not so much with objects that vary significantly in size and weight. It depends on the marketplace business model a company is using, which shipping carrier they leverage, and what kinds of products they sell.įor example, a company that sells furniture online has different shipping needs than that of a wholesale food business in the food supply chain. Some businesses offer flat rates for shipping, and some do not. The idea behind flat rate shipping is to minimize costs while your business is growing, incentivize more purchases from customers, and maintain a competitive edge. Flat rate shipping is any shipping service with a fixed cost, like $10.
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