Best Buddies and their families nationwide were invited to celebrate and watch the screening at their local SMG location. SMG further impacted the special needs community by adding a Special Needs Screening of “Champions” opening weekend and reaching out nationally to Best Buddies, whose Global and State Ambassadors are stars in the movie. We remain true to that tenet and have now expanded the Special Needs Screenings Program to align these two legacy outreach efforts for good,” said Ted Low, VP Brand and Marketing.
“When we launched SMG Access in 2018, it was the only theater loyalty program that had a ‘get-give’ component. Along with the support of SMG Guests, SMG Access now affords free tickets to all Special Needs Screening Guests, further setting the exhibitor apart from other such programs. Often, the children participating have never attended a movie or even been to a movie theater.īeginning in 2023, SMG has made impactful changes to its loyalty program, SMG Access. This past year, SMG Teams have presented adaptive bikes to children in California and Texas while welcoming the child’s therapy center to a Special Needs Screening. Additionally, when opening a new location, SMG regularly partners with Variety, the Children’s Charity to present an adaptive bicycle to a child in need. Since that time, SMG has shared the magic of the movies by hosting a Special Needs Screening featuring a new release title with unique screening considerations for thousands of Special Needs Guests and their families. From that conversation an idea was born and SMG created its Special Needs Screenings Program. In 2003, an SMG General Manager, and the father of a child with special needs, expressed apprehension when attending a movie with his whole family. It is SMG’s intent to be a good neighbor both inside, and outside, the theater. Theater teams have been encouraged to support local initiatives while the Home Office has created programs that impact millions of movie-goers, and locals, every year. Since its inception in 2000, Studio Movie Grill (“SMG”) has remained committed to community service and outreach in its cities and neighborhood.
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